One year on from the epic launch explosion of Pokemon Go, Niantic’s mobile behemoth has seen some slow down since then, but still remains an enduring and popular game to this day. The summer of 2016 was for many a trip back to the early 2000s with Pokemon on everyone’s devices, Blink 182 on the radio and Finding Dory at the cinema. The huge craze that met the launch saw player numbers go through the roof, capturing the heart of millions, many of whom were there for the original Blue/Red but even more who were newer converts to the seminal series. With groups gathering in parks, cities and wandering about with heads down on seemingly every street, it was perhaps inevitable that, after setting a few world records, that initial interest would inevitably fade as the winter months took hold and the novelty wore off.
Player numbers peaked in August 2016, with over 100 million accounts registered, but that dropped to around 60 million last month. The revenue streams have seen a similar shift, with around $950 million of the $1.2 billion generated occurring in 2016. Although this looks like a huge decline, the starting point was so high that the picture is definitely skewed, and I’m sure many developers of F2P mobile games would bite your hand off at the offer of 60 million users and $250 million in 6 months. The game is still doing well, and that’s in no small part to the continual tweaks the game has seen, as well as numerous new events, promotions and 2nd generation to enhance the offering.